Q1. Which of the following is an advertising technique?
Conflict
All of these
Bandwagon
Fear
Q2. Which of the following is a disadvantage of outdoor advertising?
Limited reach
Difficulty in tracking ROI
High cost
Lack of creativity
Q3. Which of the following is NOT a type of advertising?
Traditional Advertising
Digital Advertising
Social Advertising
Local Advertising
Q4. Modern advertising began in
15th and 16th century
16th and 17th century
None of these
17th and 18th century
Q5. What does ROI stand for in advertising?
Return on Influence
Rate of Interest
Revenue on Investment
Return on Investment
Q6. In advertising, what does AIDA stand for?
Analysis, Ideation, Design, Application
Authority, Implementation, Development, Analysis
Acquisition, Innovation, Distribution, Assessment
Awareness, Interest, Desire, Action
Q7. Which type of advertising focuses on influencing public opinion or social causes?
Advocacy Advertising
Comparative Advertising
Product Advertising
Political Advertising
Q8. What are advertising campaigns based on ?
Ideas
Whim of CEO
None of these
Research
Q9. Which advertising metric measures the cost of acquiring a new customer?
CTR
CPC
CPM
CPA
Q10. Father of advertising
David Oglivy Mackenzie
Mary Lawrence
William Bernbach
Rosser Reeves
Q11. What is the term for advertising that appears before, during, or after online video content?
Pre-roll Ad
Banner Ad
Native Ad
Pop-up Ad
Q12. The selection of the advertising medium will depend on
Target market
the message to be conveyed
All of these
relative costs
Q13. Which platform is commonly used for display advertising?
Google Ads
TikTok
LinkedIn
Instagram
Q14. Which of the following is an example of native advertising?
Pop-up ad
Banner ad
Sponsored content
Email Marketing
Q15. What does CTR stand for in online advertising?
Customer Testimonials
Cost to Return
Cost to Rank
Click Through Rate
Q16. What is the primary objective of brand advertising?
Increase website traffic
Generate leads
Build brand awareness
Drive immediate sales
Q17. What time are watches set to in most advertisements?
0.50833333333333
0.42430555555556
0.46597222222222
0.42361111111111
Q18. Which advertising medium provides the most precise targeting options?
Radio
Television
Print Media
Social Media
Q19. What is the term for advertising where brands compensate influencers to promote their products?
Viral Marketing
Guerrilla Marketing
Affiliate Marketing
Influencer Marketing
Q20. Which advertising technique uses humor to capture attention?
Fear-based Advertising
Humorous Advertising
Rational Advertising
Emotional Advertising
Q21. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
None of these
Affective condition
Postive psychology
Effective condition
Q22. Which advertising model charges based on the number of clicks?
CPL
CPA
CPM
CPC
Q23. What is the term for advertising that targets a specific geographic area?
National Advertising
Global Advertising
Regional Advertising
Local Advertising
Q24. What is the term for advertising that promotes a specific product or service?
Institutional Advertising
Product Advertising
Comparative Advertising
Advocacy Advertising
Q25. Advertising began with advent of
Literacy
Printing
All of these
Industries
Q26. What is the term for advertising that encourages viewers to take immediate action?
Brand Advertising
Direct Response Advertising
Public Service Advertising
Product Advertising
Q27. ______ is the main source income for media
Shows
Selling
Advertising
None of these
Q28. What was the cost of the most expensive advertising campaign?
$10 million
$33 million
$2 million
$34 million
Q29. What is the term for advertising that promotes a specific product or service?
Institutional Advertising
Product Advertising
Advocacy Advertising
Comparative Advertising