Q1. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
Effective condition
Affective condition
Postive psychology
None of these
Q2. Which advertising technique uses humor to capture attention?
Emotional Advertising
Humorous Advertising
Fear-based Advertising
Rational Advertising
Q3. Advertising began with advent of
Literacy
Printing
All of these
Industries
Q4. What is the term for advertising that encourages viewers to take immediate action?
Product Advertising
Brand Advertising
Direct Response Advertising
Public Service Advertising
Q5. Which of the following is NOT a type of advertising?
Traditional Advertising
Local Advertising
Digital Advertising
Social Advertising
Q6. The selection of the advertising medium will depend on
Target market
All of these
the message to be conveyed
relative costs
Q7. In advertising, what does AIDA stand for?
Acquisition, Innovation, Distribution, Assessment
Awareness, Interest, Desire, Action
Authority, Implementation, Development, Analysis
Analysis, Ideation, Design, Application
Q8. What is the primary objective of brand advertising?
Increase website traffic
Generate leads
Drive immediate sales
Build brand awareness
Q9. Father of advertising
Rosser Reeves
David Oglivy Mackenzie
Mary Lawrence
William Bernbach
Q10. Which of the following is an example of native advertising?
Email Marketing
Banner ad
Sponsored content
Pop-up ad
Q11. What are advertising campaigns based on ?
Research
Ideas
Whim of CEO
None of these
Q12. Which of the following is an advertising technique?
Fear
All of these
Bandwagon
Conflict
Q13. What was the cost of the most expensive advertising campaign?
$34 million
$33 million
$2 million
$10 million
Q14. ______ is the main source income for media
Advertising
None of these
Selling
Shows
Q15. Which platform is commonly used for display advertising?
Instagram
TikTok
LinkedIn
Google Ads
Q16. What is the term for advertising where brands compensate influencers to promote their products?
Affiliate Marketing
Viral Marketing
Guerrilla Marketing
Influencer Marketing
Q17. Which of the following is a disadvantage of outdoor advertising?
Difficulty in tracking ROI
Limited reach
High cost
Lack of creativity
Q18. What does CTR stand for in online advertising?
Customer Testimonials
Click Through Rate
Cost to Rank
Cost to Return
Q19. Which advertising model charges based on the number of clicks?
CPL
CPA
CPC
CPM
Q20. Which advertising metric measures the cost of acquiring a new customer?
CPA
CTR
CPM
CPC
Q21. Modern advertising began in
None of these
15th and 16th century
16th and 17th century
17th and 18th century
Q22. Which advertising medium provides the most precise targeting options?
Social Media
Television
Radio
Print Media
Q23. What is the term for advertising that targets a specific geographic area?
Local Advertising
Regional Advertising
Global Advertising
National Advertising
Q24. Which type of advertising focuses on influencing public opinion or social causes?
Advocacy Advertising
Political Advertising
Product Advertising
Comparative Advertising
Q25. What time are watches set to in most advertisements?
0.46597222222222
0.50833333333333
0.42361111111111
0.42430555555556
Q26. What is the term for advertising that appears before, during, or after online video content?
Native Ad
Banner Ad
Pop-up Ad
Pre-roll Ad
Q27. What is the term for advertising that promotes a specific product or service?
Advocacy Advertising
Institutional Advertising
Product Advertising
Comparative Advertising
Q28. What does ROI stand for in advertising?
Return on Influence
Rate of Interest
Return on Investment
Revenue on Investment
Q29. What is the term for advertising that promotes a specific product or service?
Product Advertising
Institutional Advertising
Advocacy Advertising
Comparative Advertising