Q1. Which advertising metric measures the cost of acquiring a new customer?
CPC
CTR
CPM
CPA
Q2. What is the term for advertising that encourages viewers to take immediate action?
Brand Advertising
Public Service Advertising
Product Advertising
Direct Response Advertising
Q3. What is the term for advertising that promotes a specific product or service?
Advocacy Advertising
Comparative Advertising
Product Advertising
Institutional Advertising
Q4. Which platform is commonly used for display advertising?
TikTok
Instagram
Google Ads
LinkedIn
Q5. What are advertising campaigns based on ?
None of these
Whim of CEO
Research
Ideas
Q6. What is the term for advertising that promotes a specific product or service?
Advocacy Advertising
Institutional Advertising
Comparative Advertising
Product Advertising
Q7. Which of the following is NOT a type of advertising?
Local Advertising
Digital Advertising
Traditional Advertising
Social Advertising
Q8. Which advertising model charges based on the number of clicks?
CPM
CPA
CPL
CPC
Q9. What does CTR stand for in online advertising?
Customer Testimonials
Click Through Rate
Cost to Rank
Cost to Return
Q10. Father of advertising
David Oglivy Mackenzie
Rosser Reeves
Mary Lawrence
William Bernbach
Q11. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
None of these
Postive psychology
Effective condition
Affective condition
Q12. Which advertising technique uses humor to capture attention?
Fear-based Advertising
Humorous Advertising
Rational Advertising
Emotional Advertising
Q13. Which of the following is an advertising technique?
Conflict
Bandwagon
All of these
Fear
Q14. What was the cost of the most expensive advertising campaign?
$33 million
$2 million
$34 million
$10 million
Q15. The selection of the advertising medium will depend on
the message to be conveyed
relative costs
All of these
Target market
Q16. Advertising began with advent of
Printing
All of these
Literacy
Industries
Q17. What is the term for advertising that appears before, during, or after online video content?
Pre-roll Ad
Banner Ad
Native Ad
Pop-up Ad
Q18. ______ is the main source income for media
None of these
Advertising
Selling
Shows
Q19. Which of the following is an example of native advertising?
Pop-up ad
Sponsored content
Banner ad
Email Marketing
Q20. Which advertising medium provides the most precise targeting options?
Social Media
Radio
Television
Print Media
Q21. In advertising, what does AIDA stand for?
Awareness, Interest, Desire, Action
Acquisition, Innovation, Distribution, Assessment
Analysis, Ideation, Design, Application
Authority, Implementation, Development, Analysis
Q22. What is the term for advertising that targets a specific geographic area?
Local Advertising
Global Advertising
Regional Advertising
National Advertising
Q23. Which of the following is a disadvantage of outdoor advertising?
Lack of creativity
High cost
Limited reach
Difficulty in tracking ROI
Q24. What does ROI stand for in advertising?
Return on Influence
Rate of Interest
Revenue on Investment
Return on Investment
Q25. What is the term for advertising where brands compensate influencers to promote their products?
Guerrilla Marketing
Influencer Marketing
Viral Marketing
Affiliate Marketing
Q26. Modern advertising began in
16th and 17th century
None of these
17th and 18th century
15th and 16th century
Q27. Which type of advertising focuses on influencing public opinion or social causes?
Political Advertising
Product Advertising
Advocacy Advertising
Comparative Advertising
Q28. What time are watches set to in most advertisements?
0.46597222222222
0.42430555555556
0.42361111111111
0.50833333333333
Q29. What is the primary objective of brand advertising?
Drive immediate sales
Build brand awareness
Generate leads
Increase website traffic