Q1. Which of the following is a disadvantage of outdoor advertising?
Lack of creativity
High cost
Limited reach
Difficulty in tracking ROI
Q2. Which advertising model charges based on the number of clicks?
CPA
CPL
CPC
CPM
Q3. What is the technique in which advertisers take a product and place it next to other things consumers have a tendency to feel positive about?
Affective condition
Effective condition
None of these
Postive psychology
Q4. Modern advertising began in
17th and 18th century
15th and 16th century
16th and 17th century
None of these
Q5. Which advertising technique uses humor to capture attention?
Humorous Advertising
Fear-based Advertising
Rational Advertising
Emotional Advertising
Q6. What does ROI stand for in advertising?
Return on Influence
Rate of Interest
Return on Investment
Revenue on Investment
Q7. Which of the following is an example of native advertising?
Email Marketing
Sponsored content
Pop-up ad
Banner ad
Q8. What are advertising campaigns based on ?
Ideas
None of these
Research
Whim of CEO
Q9. What is the primary objective of brand advertising?
Build brand awareness
Generate leads
Drive immediate sales
Increase website traffic
Q10. What time are watches set to in most advertisements?
0.42430555555556
0.46597222222222
0.42361111111111
0.50833333333333
Q11. What does CTR stand for in online advertising?
Cost to Return
Cost to Rank
Customer Testimonials
Click Through Rate
Q12. Which of the following is NOT a type of advertising?
Social Advertising
Digital Advertising
Traditional Advertising
Local Advertising
Q13. Advertising began with advent of
Industries
Printing
Literacy
All of these
Q14. Which of the following is an advertising technique?
Conflict
Fear
Bandwagon
All of these
Q15. What is the term for advertising that promotes a specific product or service?
Comparative Advertising
Institutional Advertising
Advocacy Advertising
Product Advertising
Q16. What is the term for advertising where brands compensate influencers to promote their products?
Viral Marketing
Guerrilla Marketing
Affiliate Marketing
Influencer Marketing
Q17. Which platform is commonly used for display advertising?
TikTok
Google Ads
Instagram
LinkedIn
Q18. Which advertising metric measures the cost of acquiring a new customer?
CPM
CTR
CPC
CPA
Q19. What is the term for advertising that targets a specific geographic area?
Global Advertising
National Advertising
Regional Advertising
Local Advertising
Q20. What is the term for advertising that promotes a specific product or service?
Institutional Advertising
Product Advertising
Comparative Advertising
Advocacy Advertising
Q21. What is the term for advertising that appears before, during, or after online video content?
Banner Ad
Native Ad
Pre-roll Ad
Pop-up Ad
Q22. The selection of the advertising medium will depend on
relative costs
All of these
the message to be conveyed
Target market
Q23. What was the cost of the most expensive advertising campaign?
$10 million
$2 million
$33 million
$34 million
Q24. Which advertising medium provides the most precise targeting options?
Radio
Social Media
Television
Print Media
Q25. Father of advertising
Mary Lawrence
Rosser Reeves
William Bernbach
David Oglivy Mackenzie
Q26. What is the term for advertising that encourages viewers to take immediate action?
Brand Advertising
Direct Response Advertising
Product Advertising
Public Service Advertising
Q27. Which type of advertising focuses on influencing public opinion or social causes?
Comparative Advertising
Advocacy Advertising
Product Advertising
Political Advertising
Q28. In advertising, what does AIDA stand for?
Acquisition, Innovation, Distribution, Assessment
Analysis, Ideation, Design, Application
Authority, Implementation, Development, Analysis
Awareness, Interest, Desire, Action
Q29. ______ is the main source income for media
Selling
Shows
Advertising
None of these